The view that altering shopping habits can make a significant difference to the environment is bound to generate a lot of debate within the green movement. Some might argue that consumption is in itself environmentally destructive, and that simply by purchasing something else instead of, say, reducing or reusing, contributes to damaging our planet. However not everyone has the stamina to engage in environmental campaigns or to abseil off company headquarters in protest at corporate behaviour. For those who simply want to make small changes, their only means of expressing their preferences for a more sustainable lifestyle comes from changing what they buy or who they purchase from. And as The Good Shopping Guide suggests, if enough people actually change their buying habits, it hits companies and shareholders where it hurts the most: their profits.
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The Good Shopping Guide (10th Anniversary Edition)